Renovating Homes, Honouring People, Strengthening Christchurch
About The Company
White Sparrow Homes is a Christchurch-based start-up founded by Sherma Kala and Dave Luhr. The business was created with a simple but heartfelt mission: to give neglected or difficult homes a second chance and in doing so, ease the pressure on Christchurch’s ageing housing stock.
Although the business is young, Sherma and Dave bring deep experience in property, renovation, and working with people navigating big life transitions. White Sparrow Homes exists not just to renovate houses, but to support homeowners who need a respectful, hassle-free way to move on. Their work is guided by care, integrity, and a genuine belief that good housing strengthens communities.
The Challenge
When Sherma and Dave launched the business, they were starting from a blank slate. They needed a complete marketing foundation that would:
- Reflect their values of respect, care, and transparency
- Differentiate them from “traditional house flippers with a brand rooted in people-first service
- Demonstrate their commitment to improving Christchurch’s housing
- Build trust with sellers, particularly older homeowners facing major life changes, along with buyers and industry partners.
- Provide them with a professional website to showcase projects and generate enquiries.
The Solution
We partnered with White Sparrow Homes to deliver a full brand and marketing foundation designed around their people-centred philosophy. This included the story behind the name, a rare white sparrow symbolising hope, care, and second chances.
Brand Strategy and Creation
- Defined the brand purpose, vision, and values.
- Crafted a warm authentic brand story anchored in the symbolic white sparrow and their “second flight” philosophy.
- Created a messaging framework tailored for sellers, buyers, and property partners.
- Developed a distinctive visual identity including logo design, colour palette, and typography and full brand guidelines.
Website Design and Development
- Designed and built a custom website with clear services, process, past projects, and property listings
- Wrote original, search-optimised content that speaks directly to the target audiences.
- Integrated enquiry forms, appraisal booking tools, and calls to action throughout the site.
- Delivered a mobile-friendly and easy-to-manage website with strong visuals and clean navigation.
The Results
- A professional, cohesive brand that reflects the values of White Sparrow Homes.
- A distinctive visual identity that positions them far beyond “house flippers.”
- A modern, story-telling website builds trust with sellers and buyers
- A strong marketing foundation that supports future growth and their long-term vision for Christchurch.