Muritai Group began with a simple frustration: too many businesses stuck spinning their wheels, investing in marketing that felt like busy work instead of building something meaningful.
We saw smart, capable business owners second-guessing their brand, lost in a mess of disconnected tactics, working with agencies that could do, but not think.
So, we created Muritai Group, a strategy-led marketing partner that brings together sharp thinking, beautiful execution, and relentless care for getting it right.
Our philosophy is straightforward: we challenge ineffective marketing with strategic thinking and creative ideas, all grounded in common sense.
We’re not just marketers. We’re brand builders, problem solvers, and growth partners.
If you’ve outgrown ad-hoc marketing solutions, you’ll feel right at home with us.
We work best with business owners and leaders who are:
This isn’t about making things look better, or prettier. It’s about building a brand and marketing system that drives growth.
The name “Muritai” is inspired by Lee’s personal roots. It’s Māori for sea breeze but it carries a much deeper meaning.
With offices near the estuary in Ferrymead and a home in Mt Pleasant with views out to the Kaikōura ranges, it’s where Lee gets her daily dose of inspiration.
But Muritai also holds personal meaning and honours her late in-laws, Thérèse and Bryan, who lived on Muritai Terrace. Lee always loved that street name, and often thought that if she started a business, it would be called Muritai. So, our business carries more than a breeze, but their memory too.
At Muritai Group, values guide how we work with you, solve problems, & deliver results.
Forget cookie cutter solutions. We dig deep to understand your unique needs and deliver work that makes a lasting impact.
This isn’t just a job. It’s our passion. We’re fully committed and love what we do.
We challenge assumptions, simplify complexity, and turn insights into smart, actionable strategy.
We believe in the power of collaboration, harnessing the wisdom of our clients, team, and our network.
We take accountability for everything we do, but we don’t take ourselves too seriously. We know how to laugh and are not robots.
Chief Marketer and Brand Strategist
Founder of Muritai Group
“Marketing should never feel like guesswork. My mission is to bring clarity, confidence, and direction to every business we partner with.” – Lee Retimana”
Email: Lee@muritai.com
Social link: LinkedIn
Marketing Advisor
Bachelor of Applied Management (Sales & Marketing and Human Resources)
Jayden is an experienced marketer and creative thinker who has a particular interest in the brand and strategy aspects of marketing. He brings a passion for driving business success through strategic marketing. He earned his Bachelor of Applied Management degree with a double major in Sales and Marketing, and Human Resources, from Ara Institute of Canterbury.
Jayden’s approach to marketing is grounded in the belief that true success is not defined by glitz and glamour but by delivering tangible results. He thrives on helping small to medium-sized businesses excel by crafting effective marketing strategies that work. His unique blend of creative thinking and common sense set him apart in the field.
Jayden is an avid reader with a taste for horror and crime drama novels. He also indulges his passion for gaming, which keeps his creative juices flowing and his strategic mind sharp.
Email: jayden@muritai.com
Social link: LinkedIn
At Muritai, our Creative and Implementation team is a hand-picked community of seasoned specialists — from SEO experts and website designers to copywriters, social media managers, and more.
They’re not just highly skilled; they’re aligned to strategy, deeply collaborative, and relentlessly focused on turning smart plans into meaningful results. Whether it’s executing campaigns, building websites, writing content, or optimising digital channels, our team is equipped to move fast, act with precision, and bring your marketing strategy to life.
We also believe that great work comes from different minds working together. That’s why we’re committed to building a team that reflects a wide range of backgrounds, perspectives, and experiences. Diversity is a creative advantage that helps us develop strong ideas, challenge assumptions, and bring richer insights to the customers we serve.
We’re a registered provider with the Regional Business Partners (RBP) Network, a government-supported initiative designed to help business owners grow through capability development and training.
If you’re a New Zealand business owner serious about growth, you may be eligible for up to $5,000 per year in partial funding toward our eligible strategy services and coaching workshops.
Funding can apply to:
This funding helps offset the cost of investing in your growth — so you can get expert support, without the full cost burden.
Get the strategy, support, and clarity you need to market with confidence.