How You Can Start Generative Engine Optimisation
More people now turn to AI tools for answers. They ask direct questions and expect clear guidance. This shift is still new, and many small business owners are unsure where to start. This blog gives you a simple starting point. Answer engines are tools like ChatGPT, Gemini and Perplexity. Instead of showing a list of […]
What Is GEO and Why It Matters for Small Businesses
Your customers are changing how they search for information online. Many are turning to AI tools like ChatGPT, Gemini and Perplexity to ask questions instead of using traditional search engines. HubSpot and SEMrush estimate that by 2028 most website searches will take place through an AI tool rather than a search engine. This shift in […]
The Founders Series: Building Coffee Brands Across New Zealand
For more than 30 years, Deb Riach and her husband Ian have been shaping New Zealand’s coffee culture. They have built and led several iconic coffee brands, including Coffee Culture, Yellow Rocket, Coffee Worx, and Heartland Brew. Each business venture reflects Deb’s belief that coffee is more than a product. It is a way to […]