Customer Loyalty: How to retain and delight your customers so they buy time and time again
You’ve succeeded in getting lots of leads, converting as many as possible into clients, and maximising the price of the initial sale. So far, so good! But there’s one more key step which is maximising the lifetime value of these customers. The name of the game here is retention. Keeping your existing customers happy so they […]
How To Fix the Leaks in Your Funnel to Keep Your Marketing on Track
If you’re entrenched in the world of business, you’re probably heard of the “marketing funnel.” It’s like a roadmap of your customers’ journey, from when they first find out about your business to when they become loyal fans. However, let’s be clear right from the start; the term “marketing funnel” is misleading. In real life, […]
From Awareness to Loyalty: How Content Marketing Fuels Your Funnel
In our previous blog, we talked about the Marketing Funnel and the importance of addressing gaps within it. One powerful tool for doing that is content marketing. Content marketing is a crucial part of modern marketing. It helps create customer awareness, generates leads, and drives conversions. In the digital age, quality content is a must for […]
The Real Perks of Content: 10 Benefits
Creating content—whether it’s written material such as blogs and newsletters, captivating visuals like videos and infographics, or audio content like podcasts—can be a game-changer for your brand and business. Creating great content is like having a powerful tool in your digital toolbox. It can help you achieve a bunch of important goals that matter to […]
The Ideal Client Advantage: How Knowing Your Ideal Clients Can Transform Your Business
Whether your business is a start-up or well established, effectively marketing your products and services is key to your success. The foundation of effective marketing lies in understanding your ideal clients. What are “ideal clients”? Your ‘ideal clients’ are the people who benefit most from the products or services your company provides, as they perfectly […]
Crafting Your Ideal Client Persona: The Key to Effective Marketing
Join us in exploring the Science of Marketing series! Our goal is to demystify the marketing landscape, equipping you with the skills to formulate strategic plans and foster the marketing momentum crucial for achieving success. Successful marketing starts with clearly identifying who your ideal clients are and what makes them tick. Many business owners have trouble […]
The Science of Marketing – The Secret to Marketing That Works
When it comes down to it, if the customer doesn’t purchase your product or service, nothing else matters. You may have a great idea or offering, but if you can’t get customers to notice you and purchase, then you’re in trouble. It’s important to remember that marketing is not just advertising, or selling, or persuading. […]
What is this crazy little thing called marketing?
Marketing is critical for every business because if the customer doesn’t purchase your goods or services, nothing else matters! Marketing is not just advertising, it’s not just selling and it’s not persuading people to buy things they don’t need. Marketing is the whole process of taking your goods and services to market and getting them into the hands […]
The Founders Series: From corporate world career to real estate success
After a 30-year career in the corporate world, Stu Jones, Licensed Sales Consultant with Harcourts Rolleston decided to put his enthusiasm for property into practice. Focused on achieving property sales or purchases that delight his clients, Stu’s energy and love of helping people has shaped his real estate business. Summarise yourself or the work you do […]
Inspiration Gin O’clock – A Muritai Brand Refresh Story
Amazing what drinking craft gin with friends on a balmy summer’s day, smelling the sea breeze and watching the sun setting over the ocean leads to! Joy and happiness as well as the inspiration for our new brand colour palette. But more on that later… A great brand connects your core purpose or your why […]