Quick step guide to building your online marketing system
Here’s a guide on how to get started building each component of your online marketing system. Click here to learn what an online marketing system is and why your business needs one. Your Website: Your business and brand online Buy your domain name: Examples of domain names are toyota.co.nz, google.com and muritai.com. Choose a domain name that reflects […]
Your Online Marketing System: The smart way to successfully growing your business online
In today’s digital world, having a strong online presence is crucial for small and mid-sized businesses to grow and thrive. Getting your business digital-ready starts with building a smart online marketing strategy. This will help you reach more ideal customers, drive enquiries, boost brand awareness and increase your visibility online so more potential buyers can […]
Part 2 – Your Cheat Sheet of 30 Killer Content Marketing Ideas.
Welcome back! I know you are eager to read the last 15 killer content marketing ideas, so I won’t keep you waiting any longer! Let’s continue, shall we? Read Part 1 of our 30 Killer content marketing ideas (1-15) 16. Feature your customers Featuring your customers is a great way to create a direct connection with […]
Your Cheat Sheet of 30 Killer Content Marketing Ideas.
Content either make or break your marketing. Great content can help you earn the right to your audience’s time while average content will be dismissed and ignored. Good content connects directly with your ideal customers’ wants and needs and provides them with reasons to believe in your business. If you’ve struggled with writers’ block and […]
Customer Loyalty: How to retain and delight your customers so they buy time and time again
You’ve succeeded in getting lots of leads, converting as many as possible into clients, and maximising the price of the initial sale. So far, so good! But there’s one more key step which is maximising the lifetime value of these customers. The name of the game here is retention. Keeping your existing customers happy so they […]
How To Fix the Leaks in Your Funnel to Keep Your Marketing on Track
If you’re entrenched in the world of business, you’re probably heard of the “marketing funnel.” It’s like a roadmap of your customers’ journey, from when they first find out about your business to when they become loyal fans. However, let’s be clear right from the start; the term “marketing funnel” is misleading. In real life, […]
From Awareness to Loyalty: How Content Marketing Fuels Your Funnel
In our previous blog, we talked about the Marketing Funnel and the importance of addressing gaps within it. One powerful tool for doing that is content marketing. Content marketing is a crucial part of modern marketing. It helps create customer awareness, generates leads, and drives conversions. In the digital age, quality content is a must for […]
The Real Perks of Content: 10 Benefits
Creating content—whether it’s written material such as blogs and newsletters, captivating visuals like videos and infographics, or audio content like podcasts—can be a game-changer for your brand and business. Creating great content is like having a powerful tool in your digital toolbox. It can help you achieve a bunch of important goals that matter to […]
The Ideal Client Advantage: How Knowing Your Ideal Clients Can Transform Your Business
Whether your business is a start-up or well established, effectively marketing your products and services is key to your success. The foundation of effective marketing lies in understanding your ideal clients. What are “ideal clients”? Your ‘ideal clients’ are the people who benefit most from the products or services your company provides, as they perfectly […]
Crafting Your Ideal Client Persona: The Key to Effective Marketing
Join us in exploring the Science of Marketing series! Our goal is to demystify the marketing landscape, equipping you with the skills to formulate strategic plans and foster the marketing momentum crucial for achieving success. Successful marketing starts with clearly identifying who your ideal clients are and what makes them tick. Many business owners have trouble […]