About the Company
The Networkers® NZ is a local business networking organisation that supports business owners and entrepreneurs with connections, advice, knowledge, and guidance so they can successfully navigate the highs and lows of their business journey.
Since The Networkers NZ was first established in Christchurch in 2016, the company has grown to over 500 members across 4 regions with 50 groups around New Zealand. Maria’s goal is to establish a branch of Networkers NZ in every town and city in New Zealand.
To help them achieve this, Muritai Group has developed their marketing strategy, provided marketing training and coaching to help them implement their marketing, and provided ongoing Search Engine Optimisation services. We believe that, with the help of its members, Maria’s vision is one that could easily become a reality.
The Challenge
A great website is only as good as its visibility.
While The Networkers had a website and a strong brand presence within their member community, they weren’t seeing the level of organic search traffic needed to reach new members across the country. Their website wasn’t appearing prominently in search engine results, especially for critical keywords that aligned with their services and regional reach.
In short: they needed to be found by the right people, in the right places, at the right time.
The Solution
We kicked off with deep research to map out the right path:
- Keyword Research: Identifying terms their ideal members were searching for
- Competition Assessment: Understanding how other local and national networks were performing online.
- On-Page Optimisation: Refining website content and structure to align with keyword strategy; improving headings, meta descriptions, internal linking, and content relevance.
- Off-Page Optimisation: Building a stronger backlink profile to enhance domain authority and search credibility.
- Results Monitoring: Tracking keyword rankings, visitor behaviour, and traffic sources.
The Results We Achieved
The results have been clear, and exciting.
- Top Rankings: The Networkers now rank on the first page of Google for all of their targeted keywords.
- Traffic Growth: Website visitor numbers have increased 5 times, driven largely by organic search.
- Higher Conversions: A 10 times increase in monthly enquiries and new member sign-ups.
With a strong SEO foundation in place, The Networkers are now in a prime position to grow their footprint and realise Maria’s nationwide vision.
What Maria Says:
“Working with Muritai Group has been a great experience for us. Their expertise in SEO has helped us greatly. We’ve seen a real lift in web traffic and new enquiries, and we finally feel confident that our website is working for us, not just sitting there. The team is knowledgeable, supportive, and genuinely invested in our success.”
— Maria Gold, Founder, The Networkers®
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