Just two website links a month? How Facebook’s change could impact your business!
If you use Facebook to send customers to your website, online shop or booking page, a new restriction from Meta (owners of Facebook and Instagram) could soon affect your marketing. You may have seen in the news that some Facebook Business Pages are now limited to two posts or comments containing external links per month. […]
Three emails that help turn staying in touch into strong customer relationships
You meet someone at a networking event. They download a guide from your website, sign up for updates or ask about your services. There is some interest. A reason to keep the conversation going. Then things get busy. You mean to send something, but what? A newsletter needs content. An offer feels premature. Before long, […]
Before you add more marketing, get clear on what comes next
As the end of the year approaches, it is easy to feel you should be doing more marketing. One more campaign. More social posts. An offer to bring in business before Christmas. For some businesses, a focused push makes sense. For others, the most useful thing to do before the year ends is to step […]
How to grow a social media audience that matters
A common question we often hear is “How do I grow my social media following?” It’s a fair question, but before we answer it, let’s tackle a bigger one. Why do you want more followers? If the answer is simply “because bigger numbers look good,” you’re focusing on the wrong thing. Thousands of followers who […]
How You Can Start Generative Engine Optimisation
More people now turn to AI tools for answers. They ask direct questions and expect clear guidance. This shift is still new, and many small business owners are unsure where to start. This blog gives you a simple starting point. Answer engines are tools like ChatGPT, Gemini and Perplexity. Instead of showing a list of […]
What Is GEO and Why It Matters for Small Businesses
Your customers are changing how they search for information online. Many are turning to AI tools like ChatGPT, Gemini and Perplexity to ask questions instead of using traditional search engines. HubSpot and SEMrush estimate that by 2028 most website searches will take place through an AI tool rather than a search engine. This shift in […]
The Founders Series: Building Coffee Brands Across New Zealand
For more than 30 years, Deb Riach and her husband Ian have been shaping New Zealand’s coffee culture. They have built and led several iconic coffee brands, including Coffee Culture, Yellow Rocket, Coffee Worx, and Heartland Brew. Each business venture reflects Deb’s belief that coffee is more than a product. It is a way to […]