Unveiling the X Factor: Your Guide to Crafting an Unforgettable Brand
Our Science of Marketing series is here to demystify the world of marketing so you can craft strategies and build the marketing momentum needed for your success. This blog in the series explores the essential steps to elevate a business brand and create a lasting impact. Do you want to know how to light up your business […]
The Founders Series: Community + Connection + Coffee = a Winning Business
The Networkers® NZ is a local business networking organisation that supports business owners and entrepreneurs with connections, advice, knowledge, and guidance so they can successfully navigate the highs and lows of their business journey. It’s the perfect business for Founder and CEO, Maria Gold, who has always been passionate about community, connection, and coffee. “Many […]
The Founders Series: How Following a Call to Natural Health Became a Successful Business
Deirdre Panapa, founder of DP Herbals discusses her work, successes and her unique approach to navigating the world of business. Deidre is a clinical herbalist with a background in nursing. She integrates science with nature and conventional medicine with natural therapies, to help her clients live better, more balanced lives. Focused on her clients’ needs, […]
Emotional Impact: Forging a Strong Connection with Your Ideal Clients
Emotions hold incredible sway over our choices and actions. Successful brands worldwide have recognised the power of emotions in building genuine connections with their ideal clients. Today, we’re diving into the world of emotional impact in your marketing efforts. Making an Unforgettable Initial Impression In today’s crowded market, your ideal clients face a barrage of […]
Quick step guide to building your online marketing system
Here’s a guide on how to get started building each component of your online marketing system. Click here to learn what an online marketing system is and why your business needs one. Your Website: Your business and brand online Buy your domain name: Examples of domain names are toyota.co.nz, google.com and muritai.com. Choose a domain name that reflects […]
Your Online Marketing System: The smart way to successfully growing your business online
In today’s digital world, having a strong online presence is crucial for small and mid-sized businesses to grow and thrive. Getting your business digital-ready starts with building a smart online marketing strategy. This will help you reach more ideal customers, drive enquiries, boost brand awareness and increase your visibility online so more potential buyers can […]
5 Simple tips for brilliant writing your customers will actually read
In our previous blog “Your cheat sheet of 30 killer content marketing ideas”, we have focused on how to start a conversation with your customers and provided you with suggested topics to keep them interested in what you have to say. Which is great, but none of that matters if your writing skills are so […]
Top 10 Tips for Starting a New Business
Starting a new business is a bit like going on a first date. You have prior knowledge of the person you are meeting and an expectation of things in common. You choose a look that you feel comfortable in and think will be attractive to them. You look forward to sharing your ideas, skills and […]
Top 5 ways to assess the success of your marketing
Assessing and measuring the success of your current marketing campaigns is one of the most important parts of your marketing strategy. By understanding what went well and what didn’t, you can make more informed decisions about where to put your efforts, resources and budget for future marketing campaigns. Assessing your marketing results can be challenging […]
How to Collaborate and Partner with Others to Grow your Business
The general idea of collaborative partnerships is that two heads are better than one when it comes to solving challenges. They are a great way to introduce your business to a new market, expand your business and referral networks and offer new products and services to your customers. Leveraging the strengths and abilities of others […]