Unveiling the X Factor: Your Guide to Crafting an Unforgettable Brand
Our Science of Marketing series is here to demystify the world of marketing so you can craft strategies and build the marketing momentum needed for your success. This blog in the series explores the essential steps to elevate a business brand and create a lasting impact. Do you want to know how to light up your business […]
Emotional Impact: Forging a Strong Connection with Your Ideal Clients
Emotions hold incredible sway over our choices and actions. Successful brands worldwide have recognised the power of emotions in building genuine connections with their ideal clients. Today, we’re diving into the world of emotional impact in your marketing efforts. Making an Unforgettable Initial Impression In today’s crowded market, your ideal clients face a barrage of […]
Inspiration Gin O’clock – A Muritai Brand Refresh Story
Amazing what drinking craft gin with friends on a balmy summer’s day, smelling the sea breeze and watching the sun setting over the ocean leads to! Joy and happiness as well as the inspiration for our new brand colour palette. But more on that later… A great brand connects your core purpose or your why […]
Why graphic design is important for large and small businesses
Stand-out graphic design is one of the cornerstones of future business growth and success. If that sounds like a bold statement, then think about Apple, Nike and Virgin or home grown brands like 42 Below, Xero and Icebreaker. Great graphic design has played a key role in creating memorable branding that has helped these companies […]