Case Study -
Treology

A brand is born

The Client

Tréology is a new brand that handcrafts exclusive, bespoke furniture from naturally felled timber to produce contemporary pieces to last generations. The target market is high-end international markets that appreciate the beauty of New Zealand's native trees.

The Challenge

To bring to life the 10 year dream of taking a slice of natural, untouched New Zealand and presenting it as genuinely sustainable, bespoke, luxury furniture. The project team had 6 months to turn a dream into an international green-luxury brand.

The Solution

A total solution from marketing, brand and communications strategy, brand experience, brand identity, content, copy, online marketing, marketing collateral, sales tools, project management and implementation.

The mobius band, representing our on-going link with nature, was handcrafted into a large sculpture from 40,000 year old New Zealand Kauri and formed our thinking for the brand.

Team: Lee Retimana, Sandy Galland, Stephen McCarthy (McCarthy Design), Brad Beukes, Colin Clapp (Accountable Business Progress), Richard Simpson (Ricardo Simpario)

The Results

Tréology launched their brand in the US in June 2012 to a specifically targeted audience – the results of which saw the company establish strong relationships with all the international designers and design houses they had aspired to reach.

A communications campaign has seen the Tréology story appear in many national and international magazines. In October 2012, Tréology were awarded Gold in the Best Design Awards for their Umber Chair.

www.treology.co.nz
www.facebook.com/tréology
www.bestawards.co.nz