Marketing is about winning the hearts and minds of your core customers and ideal clients. It's not just advertising. It's not just selling. It's not persuading people to buy things they don't need or want.
Marketing covers everything you need to do to get your products and services into your customers' hands by reaching the right people, with the right product, at the right place, at the right time.
Working with a marketing and brand strategy company helps inform and de-risk your critical marketing decisions. We deliver a practical marketing and promotional plan focused on key tactics and activities needed to achieve your marketing goals.
Insight, Discovery, Clarity and Results
Our 4 step approach is to really get under the skin of your business so we understand what you want to do, why you want to do it and where you want to go:
Insight
Understanding your business, your industry, the marketing challenges facing you today and the results you want to achieve.
Discovery
Here's where we get into the nitty-gritty. We identify your ideal clients (target markets), your industry and competitors, the real benefits of your products and services and your meaningful point of difference that tells your ideal clients why they should buy from you.
Clarity
We review your current marketing, what's worked and what hasn't, where to find your ideal clients and how to reach, communicate and engage with them.
Results
We then take all the above and turn it into a customised marketing plan that helps you achieve your marketing goals and get the results you want. Having an integrated marketing plan means each marketing tactic supports the others, creating a synergy of branding and potential growth for your business.
Funding Opportunities Available
You could be eligible to receive up to $5000 worth of free marketing from Muritai Group. Our marketing strategy services also qualify under the Regional Business Partner Network Capability Voucher Scheme. Check if you are eligible for the Capability Voucher Scheme here.
Contact us today to experience the magical moment when you get clarity and direction around your marketing.