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Unrivalled Strength

West-Trak supplies specialist wear parts including Ground Engaging Tools, Undercarriage Parts, Buckets and Custom Wear Part Fabrication, for all types of heavy machinery. The company has evolved to become the only company in NZ dedicated solely to the wear part industry.

After 21 years in business, West-Trak is starting 2015 with a fresh new brand. The new brand debut coincides with their singular focus on delivering the solutions their customers need to stay productive.

We helped West-Trak to re-brand including developing their complete brand expericence including their brand strategy, value proposition, brand essence, values, messaging and story as well as creating their new branding. We also are their on-going marketing advisors providing advice.