You’ve got my attention – but can you hold it?

Captivate your customers in three simple steps.

Think for a moment about your ideal customer. How do they look for your product or service? Are they searching online, are they talking to friends, are they walking down the street?

Once they have found you, how do you hold their attention and get them interested enough to find out more?

It is not enough to talk about what your business does or the promotion you have at the moment. You need to be more inspiring than that. You need to be relevant, interesting and credible to be ultimately considered.

 Many businesses find this process tricky – but we can help with these 3 simple steps that will hold your customers' attention and have them wanting to find out more.

1.      Practice your pitch

Will Rogers once said, “You will never get a second chance to make a first impression”. It’s important that the message you give to potential customers is the right one. Imagine you have one minute in an elevator with your dream client. What would you say? Ideally, you should be able to describe your business so that the person you’re with wants to hear more even after the ride is over.

Working on your elevator pitch makes you clever at inspiring your potential customers and will help you make the most of networking opportunities and sales presentations.

Try this simple format to start and then make it your own:

For (ideal customer) who has (need/problem) we offer (solution) which is (different in this way) from (your competition).

EXAMPLE: For Canterbury locals who love ice-cream but cannot eat dairy products we offer a bespoke range of innovative flavoured dairy-free alternatives which gives our customers more options to satisfy their cravings than what's available from the supermarkets.

2.      Pull, don’t push

Providing information about your products or promotions is not enough these days, you have to be more interesting than that. Use your website, ENewsletter or business LinkedIn or Facebook pages to give tips and advice, share interesting articles, initiate a group discussion, create a video or post a review to pull in your potential customers. Be engaging and you will reach more customers.

3.      Be credible

Blog, blog, blog – why bother? Online marketing gurus HubSpot state that businesses that regularly blog receive 55% more web traffic and 70% more leads than those that don’t. Why? Because Google and other search engines love blogs. Frequent blog posts on your specialty will enhance your reputation and make you a recognised expert in your field. Blog and they will find you. 

With a little effort your customers will not only know who you are, but they will like what you have to say. We think what you have to offer is pretty interesting, so get working on these ideas so that a whole range of new customers will too.

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